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SOUL Electronics at the CIAA Basketball Tournament

Pro Da'IconWe can't express how lucky we are to know some of the best musicians in the game. They've been supporting us since day one and in return, we love to support them in any way that  we can. North Carolina artist Pro da'Icon led an anti-bullying rally and performed at the CIAA Basketball Tournament  and we were honored that SOUL got to be a part of this legendary event.

With attendees in the thousands, the The Central Intercollegiate Athletic Association Basketball Tournament always brings in basketball fans from near and far.

Lucky winners were able to get their hands on a few pair of our limited edition and highly sought after SL series.


Pro da I'con-CIAA



Thanks again, Pro!

SOUL rainbow shades

Oooooh yeah, we've got a blog! I'm a bit embarrassed to admit how excited I am about this, but whatever. You will not judge me. Instead, you will celebrate with me. Due to the overwhelming amount of requests from our customers, we have finally given the people what they've been asking for. Our blog will assist in helping spread the world about cool things that we're doing online and off, featuring some of our favorite athletes, musicians and SOUL lovers, and we'll do in-depth features and reviews of our products. And of course...giveaways!

So yeah. Now do you see why I'm excited? Stay tuned. The best is yet to come...