In the May issue of The Source Magazine, Branden Peters wrote up a pretty nice little feature on SOUL by Ludacris.  Here’s an excerpt from, “Preserving the Peace”…

“… Ludacris approached executives from Signeo USA about developing the line a couple of years ago.  Once the research was near completion, the ball got rolling on production with the actor-slash-rapper heavily involved in the audio and aesthetic design process – Luda sat with engineers on extensive listening tests and audio-development sessions to ensure the line lived up to his vision.  “I wanted to develop a line that gave everyone that kind of listening experience every day in a headphone that also actually looks as good as it sounds,” says Luda.  “I think my SOUL line is the first to really master both the beauty and the brains.”