Latest News


Luda Day Weekend IS Finally Here!
24 June 2013

SOUL by Ludacris, in partnership with Ludacris, DTP Records, and The Ludacris Foundation will present the 6th annual LudaDay Weekend this Thursday, September 1st – Monday, September 5th in Atlanta, GA.An action-packed series of events surrounding t...

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Who 'Got SOUL' At Perez Hilton's MTV VMA's Party?
24 June 2013

SOUL by Ludacris sponsored Perez Hilton’s “One Night in Los Angeles” VMA pre party on Saturday at the Wiltern Theater in Hollywood.The booming night featured performances by Gavin DeGraw, Michelle Branch, The Veronicas, Busta Rhymes, JoJo &...

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SOUL Spots...Quest Love
24 June 2013

Drummer with The Roots, DJ, music journalist and producer (produced for artists such as Common, D’Angelo, and Erykah Badu), Quest Love was recently spotted in Chicago at Lollapalooza checking out some SOUL by Ludacris headphones. [photo credit/Seth...

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SOUL Scoops... Perez Hilton To Rock MTV VMAs Weekend!
24 June 2013

Perez Hilton will be rocking the MTV VMAs weekend once again by hosting his second annual “One Night in Los Angeles”, featuring performances by Gavin DeGraw, Busta Rhymes, The Veronicas, JoJo and special surprise guests!The SOUL-stirring evening ...

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Catching Up With Ludacris... Killin' It In Grand Rapids!
24 June 2013

The charismatic Luda commanded the attention of 7,500 fans Saturday night (August 13th) as part of the six-day Rock the Rapids Festival in Grand Rapids, Michigan.  Luda tweeted, “Grand Rapids, Michigan was one of the livest crowds ever tonight...

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