ESPN Playbook Talks SOUL
What does ESPN say about SOUL taking it to the next level with the SL300 Usain Bolt headphones and the #SOULofGreatness video series? After talking to Team Bolt and Team SOUL for the article, "Usain Bolt Designs Own Set of Headphones", a lot…
"The collaboration with SOUL came from Bolt's passion for music. "Nine out of 10 times, when you see him, he has his headphones on," Gina Ford, Bolt's marketing and brand manager, says. An islander raised on rhythm, Bolt grooves to reggae, dancehall and R&B to relax and prepare. "What's more, in his free time off the track, Bolt can be found behind turntables at DJ gigs. From now on, he'll be with his SL300s."
Live your SOUL of Greatness: #SOULofGreatness