Bermuda Dunes, CA - Artists, celebrities, media, VIPs, tastemakers, the most buzzed about brands and bands will be heading out to Coachella Music Festival this weekend (April 13-15), and SOUL will be there in full effect at the Hard Rock Hotel Music mansion… all weekend long.
Held at a private house close to the festival, the mansion will serve as the perfect venue for partygoers to experience Hard Rock's revolutionary "The Sound of Your Stay" program. The program, designed to provide a unique music experience includes "tracks", "picks", and "mix", curated by music professionals and celebrities. SOUL by Ludacris headphones will be on hand for attendees to sample these "tracks" while lounging poolside on their SOUL beach towels between live performances.
To help create an unforgettable weekend, guests at the mansion will be treated to complimentary VIP amenities and invited to participate in various activities. Along with the SOUL by Ludacris listening lounge, an invite-only gifting lounge, and interactive photo booth, there will be exceptional food and drink offerings for guests to enjoy. Concerts will be broadcasted each day from the mansion with an explosive lineup of bands and DJs including the Black Cards, Connor Cruise, Penguin Prison, Nick Waterhouse and many others.