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SOUL Kicks it up a Notch with Soccer Star Cesc Fabregas

27 June 2013

SOUL Electronics is proud to welcome Spanish footballer Cesc Fabregas as their newest brand ambassador!

As one of the youngest and most talented international footballers in the world, Fabregas has the kind of dedication and drive that make him an ideal representative for what SOUL and their new campaign, the "SOUL of Greatness" is all about…  

Many people turn to music to help block out the noise and distractions of the world to help them concentrate and accomplish goals.  And stay focused.  The “SOUL of Greatness” video series is designed to inspire and demonstrate how achieving greatness is a way of life.

“Motivation and hard work are key ingredients for success,” noted Fabregas. “Listening to music shuts out distractions and helps me stay focused, whether on the field, in the locker room or at home.  I am excited to partner with SOUL to help spread the message that anyone can find will and determination from within.”

The 25-year-old FC Barcelona player, having started his professional career at age 10, will be featured in public appearances for SOUL, as well as the new "SOUL of Greatness" video series - stay tuned for more info on this inspirational campaign!

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