Latest News


The SOUL of Greatness… Are You Listening?
27 June 2013

The SOUL of Greatness... Are You Listening?Greatness. Some people are just born for it. Like SOUL's founding megastar Chris "Ludacris" Bridges... who brings us back to the city of Atlanta, where it all started for him in the third installment of our ...

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Announcing SOUL Summer Savings Promotion!
27 June 2013

Yep, you heard right - for the first (and possibly last) time ever, we are offering a limited time promotion that allows you to save up to $30 on SOUL headphones at our participating US retail locations!  We know you've been saving up, so take a...

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SOUL Well Suited for Sean John's 2012 NBA Pre-Draft Event
27 June 2013

Top NBA players were invited to the Sean John Gallery in New York for The 3rd Annual NBA Pre-Draft Custom Style and Gifting Suite Event.  Luxury gifts, including tailored suits and headphones, from distinctive brands like Sean John and SOUL Elec...

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Hot New Colors Announced for SOUL by Ludacris Headphones!
27 June 2013

Announcing new colors for the SL300, SL150, SL100 and SL99 SOUL by Ludacris headphones just in time for summer…  Still delivering the same pristine balanced sound with hi-definition noise cancelation, the SL300 model is now available in a slee...

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The SOUL of Greatness… "Plays Like This" [video]
27 June 2013

When the fire's in your soul, it just is. Stay focused.There's no monopoly on Greatness. No age restrictions or geographic boundaries either as we invite you to Spanish footballer CescFabregas' native Barcelona for the second installment of our ...

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